The consumer foods company General Mills is making moves to get into the vegan food market.
General Mills has invested millions into the Kite Hill, a vegan brand known for its plant-based cheese and yogurt. Led by 301 Inc., General Mills' venture capital firm, the vegan company has secured $40 million in funding.
“Kite Hill continues to set itself apart in what is now a mainstream demand for plant-based nutrition," said John Haugen, founder and managing director of 301 Inc. “As more people are making changes in their diet, we see incredible untapped potential in the market for the brand to expand its consumer base and grow.”
The vegan trend continues to spread across the country as more eaters change their lifestyle whether they are vegans, vegetarians or flexitarians. This has cultivated a high-demand for these types of products.
Kite Hill's dairy-free products like its cream cheese, cheese, and almond milk yogurts have become popular.Read More