You may have noticed more orange and fizzy beverages on restaurant tables. Aperol Spritz, which isn't a new cocktail and was created back in 1919 in Italy, has quickly become the drink of the summer.
But this wasn't done by accident.
"Last month, Campari America marketing executive Melanie Batchelor told The New York Times that the company made a concerted effort to draw the American palate to the drink, starting a few years ago. Those efforts included booths at New York City summer events such as the Jazz Age Lawn Party and the Governors Ball, as well as events in the Hamptons, Los Angeles, and Palm Springs," writes "VinePair."
The recipe usually includes Aperol, Prosecco or some type of sparkling wine, and soda. It's refreshing, so it's perfect for summertime.
Not to mention, it photographs nicely., making it perfect for the Instagram-loving foodie who wants to show off their summer-themed beverage.Read More