Fine Tuning the Customer Experience: Training, Brand Perception, & Reviews

Fine Tuning the Customer Experience: Training, Brand Perception, & Reviews

Customers go out to eat looking for a way to escape the everyday humdrum, to let loose, laugh, and enjoy a good meal (possibly paired with equally delicious cocktails). Marketing types usually delegate customer service and experience to an operations group. Go above and beyond that by synchronizing operations and marketing together with the right training, branding, and reviews. 

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How to Build a Cost-Effective Marketing Plan: The Next Superstar Brand

On this episode of Foodable's Front of House podcast, we talk to Pincho Factory CEO, Nedal Ahmad.  He explains that you don’t need a million dollar marketing campaign to get customers through your doors. 

Nedal started his business manning all his social media from an iPod touch. Now, that same brand has seven locations (and more on the way) serving their cult-like following.

Find out how he did it by listening and following along with the show notes below!

Listen on:      iTunes   |   Google Play

Show Notes

  • 16:23 - Managing Loyalty
  • 18:58 - You STILL Don’t Have a Customer List?
  • 21:01 - S*** Happens. Here’s How to Deal With It
  • 25:48 - Your People Are Your Marketing Team
  • 29:41 - Nedal’s Advice

The Urban Farmhouse: Bringing the Farm to the City

Coming from a number of fast food chains, Kathleen Richardson knew a thing or two about the business, but she wanted to do something a little different. So she dove back into her hometown of Richmond, Virginia and opened a fast casual of her own, The Urban Farmhouse Market & Café. Founded in 2010, the mission behind The Urban Farmhouse is to bring the farm to the city and suburbs while providing customers with local, wholesome food. Though their menu is not outrageously unique, the way each menu item is made is what makes them stand out.

“For almost all of our salads, salad dressings, sandwich ingredients, we either prepare or cut here on the premises. That to me is a difference that I feel is important in defining fast casual.”

Redefining fast casual seems to be a theme here. Coming from McDonald's, Richardson knew a lot about limited time offers (LTO’s) but at The Urban Farmhouse Market & Café, LTO’s don’t exist. Instead, Urban Farmhouse changes their menus seven times a year, in accordance with the Virginia growing calendar.

In addition to using local farmers and producers as their purveyors, The Urban Farmhouse expands on its dedication to local by showcasing local artisanal products like beer, chocolates, and almonds. As Kathleen explains, they don’t do anything the easy way. “You’re working with this local for this one product, this local… Doing that for 20 different products versus being able to call up one distributor and getting all of that there. It’s time-consuming, it’s a lot of paperwork but it’s kind of who we are. We can’t be any different.”

Learn more about The Urban Farmhouse Market & Café on this episode of Fast Casual Nation.

The Foundational ABCs of Restaurants

The Foundational ABCs of Restaurants

A strong foundation is key when building your restaurant's brand. To fully understand the foundation it's important to determine the ABC's to your company. Attitude, business, and culture can go a long way to help you achieve ultimate success in your establishment. 

Learning to care about yourself and those around you is essential. When you do this, your restaurant's foundation will grow while your customers, staff, and community will be happy for the long run. 

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Tips on Recreating the Customer Experience

Tips on Recreating the Customer Experience

Providing the right customer experience is essential for every restaurant. It's important to have each guest who comes into your establishment enjoy their time to the fullest and want to come back in the future. 

If you're looking to up your game and recreate customer service in your restaurant, there are a few things you can do to achieve it. Learn about helpful tips that will allow for each and every guest to have a positive time while dining with you and your team. 

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Tock: A More User-Friendly Dinner Reservation App

Tock: A More User-Friendly Dinner Reservation App

Tock is a new reservation app making it easier for users to get a truly unique experience while dining. They can add on special requests that will treat them like a true VIP and prepay for their meal without worrying about a check later. 

But restaurants also like this new app because it helps them save money by keeping their seats filled, limiting the number of no-shows. Both parties walk away with an experience that makes everyone happy. 

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Food Hall Made of Shipping Containers Comes to Orange County

Food Hall Made of Shipping Containers Comes to Orange County

Long Beach's popular food hall made of shipping containers is set to to come to Orange County. The concept called SteelCraft will be located in Garden Grove and will be bigger and offer more containers to shop from than seen in Long Beach. 

Although the new project isn't set to open until next year, The OCR recently reported what's to come, including 20 containers in total that offer goods from both artisans and restaurants. The popularity of Long Beach's food hall is amping up the excitement for the Orange County residents and the people behind the soon-to-come concept. 

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The Cocktails NYC Chefs Are Drinking This Summer

The Cocktails NYC Chefs Are Drinking This Summer

New York City has plenty of tasty summertime drinks to choose from. With all the popular restaurants mixing up refreshing cocktails, there's never a shortage when it comes to summer sips - and the culinary pros know how to do it right.

Chefs have their own drink preferences this summer, ranging from mixed cocktails, chilled wine, and beer concoctions. Whether you want to know how chefs quench their thirst when the heat is up or you're looking for some inspirational cocktail trends, these experts have you covered. 

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The Importance of Secret Diners

The Importance of Secret Diners

While comment cards and online reviews are important for your restaurant, you may not be getting everything you can from these types of surveys or reviews. Not everyone takes the time to fill out a comment card or go online to place a review, which in turn doesn't help your restaurant out very much. 

A secret diner can be a bigger help when it comes to getting more measurable results. The review and comments are unbiased and help offer a perspective from an outsider, making for a great option that can provide winning results.

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Summer Wine Tips from New York City Sommeliers

Summer Wine Tips from New York City Sommeliers

Now that the temperature is on the rise (and so is the humidity), it's essential you have your summer wine ready to go. Learn from New York City's best sommeliers and wine professionals to uncover what the best options are to serve in this summertime heat.

And between frozen rosé and chilled reds, there are so many interesting types of wines to choose from - and ones that customers are craving. Summer is officially here so get to know which wines to drink and how to drink them with the help of these local experts. 

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