12-Year Local Brand Urbane Cafe Thinks There's Room for Growth in Fast Casual

On this episode of On Foodable Weekly, host Paul Barron talks to Tom Holt of Urbane Cafe about why he decided to take on a full made-from-scratch menu in Ventura, California 12 years ago.

In 2003, Holt was a professional motocross racer and couldn’t find a healthy fast casual in Ventura. He took that as inspiration to create his own. And thus, Urbane Cafe was born. Everything at Urbane is made from scratch from the bread and the sauces to the dressings. The ingredients they use are as fresh and local as possible.

Barron asks Holt about his thoughts on how the fast casual sector is starting to get crowded. Of course, some concepts are going to succeed and other are going to fail, but being a “winner” isn’t the end goal for Holt. For him, there is a greater purpose to his menu.

“I don’t want to see any losers. I want to make sure that we’re able to really feed the general population with good healthy food,” he says.

Find out more about Urbane Cafe and their mission by watching the episode!

 
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