A new mobile app made its big-time debut this week. Cover allows restaurant guests to pay their restaurant tab without having to wait for or worry about the check. Quite a few companies are attempting to master mobile payments, like OpenTable who debuted a similar service earlier this year.
While mobile payments aren't a new thing, most services add features like loyalty programs or reward points, which complicate what should be a simple payment app. According to Cover co-founders Andrew Cove and Mark Egerman, "Mobile payments products thus far haven’t provided a better experience than using a credit card. We don’t just replace one form of payment with your phone — we completely eliminate the payment step altogether.” Read More