Dunkin' Takes Another Bite of Social TV

Photo Credit: AdWeek

Photo Credit: AdWeek

In early September, we reported that Dunkin' Donuts would be debuting the first-ever TV ad made entirely from Vine, which premiered during the Monday Night Football pre-game show on ESPN. Apparently - and not surprisingly - the spot proved to be effective.

This week, DD has launched yet another forward-thinking social campaign, led by CMO John Costello, putting the brand's Twitter fans on the big screen with simple hashtag #MyDunkin. Read More