Punchh, Word of Mouth Taken to the Next Level

Social media has changed the way we live, the way we communicate, and the way we do business. We've become our own brands and marketers, with our voices being heard from the tops of Twitter streams to our followers on Facebook. Everything seems to be word-of-mouth these days.

In the restaurant space (and beyond), Punchh, a mobile app platform, is taking word-of-mouth to the next level and changing the business to consumer (B2C) relationship. In this episode, which takes place in Chicago at the NRA Show, Jessica talks to Jitendra Gupta, Founder and CEO of Punchh, about what they're doing differently with customer loyalty, and how it can help your restaurant.