How Millennials Are Changing the Wine Industry

Photo Credit: Fox Business

Photo Credit: Fox Business

Millennials, the generation with the most buying power considering its volume, have undoubtedly been at the helm of changing the way the food industry operates. We've seen this with the adoption of technology in restaurants, as well as with culinary trends (healthy, simple, local, transparent, farm-to-table, gourmet ingredients), operational shifts (fast casual mentality), and several other elements that make up the business.

Beverage trends are becoming more apparent, too. Aside from the rise and popularity of craft beer with this group, wine is taking a front row seat and making an impression. No longer is wine primarily focused on Baby Boomers - according to a Wine Report analyst, Millennials age 21+ consumer 25.7% of wine by volume in the U.S. in 2012. 

An interesting insight: "younger drinkers are picking wines based on the story behind it, how they found it, what unique blend or region it comes from." (To get more insight on this mentality, check out Why Idea Brands Win With Millennials.) Read More