Evolving Social Media Platforms

Don Power, social media consultant, speaker, author, and Managing Editor for Sprout Social's blog Sprout Insights, joins host Paul Barron on this episode to talk about the future of social platforms. The two discuss short-form platforms – Vine, Snapchat and Instagram video, for example – and how consumers today are engaging with short-forms more frequently and more often than the alternative. Watch the full episode as we dive in to what makes social media platforms so effective and how they are evolving.