Mobile has become the new battleground for both restaurants and consumers, but which platform – iOS or Android – holds dominance is still a bit unclear. Android users are owning it when it comes to growth, and with a hold on iOS when it comes to higher market share, it would seem that Android is the one to bet on for your restaurant's mobile strategy. To take that further: In early 2013, Google announced that Android has more than 1.5 million Android activations daily (daily!).
All that being said, Android sounds like the solid way to go. But au contraire, my mobile masses – such is not the case for active restaurant consumers – and here's why. Read More