Understanding the Legal Side of Social & Digital Media for Brands

In this episode of Turn & Burn, Paul is joined by Kyle-Beth Hilfer, an advertising law specialist at Collen IP in New York who helps clients leverage their social media presence. When you think of branding and social media, many forget about the legal aspects, which is so important. Hilfer breaks down five things every brand needs to know and think about before jumping on a new social or digital media platform. From advertising, sweepstakes and contests to overall strategy, we've got you covered on what brands need to think about.