You may have heard of a little thing we like to call LBAs. This stands for location-based actions, and is a vital component for restaurants. Basically, it's the ROI of social – connecting social and mobile actions from consumers to actual in-store visits. When applied correctly, big data has become such a huge factor in the restaurant industry – the ability to track consumer trends is just one of the many angles it's capable of.
With the increased use of social media for restaurants has also come the power of having to keep up with the ever-changing landscape of social media and technology. One of the most important things is to understand exactly how LBAs work, and how it can help grow your business. Read More