Earlier this week, we reported on how important location-based actions are for restaurant marketing. Location-based actions, or LBAs, are considered the ROI of social. But rather than just tell you that you need to start thinking local, it's important to dive into a few tips of how you can implement LBA strategies into your marketing plan. Through technology and social media, you can encourage LBAs and drive customer traffic.
Here are some tips:
1. Socialize your signage. Most successful social brands make the most of user-generated content. By bringing this type of content from the Web to in-store, you're not only allowing guests to be part of the brand, you're also closing the gap between a social relationship and an in-person one. Read More