Chipotle Replaces Taco Bell as Top Social Brand

For the past two quarters, Taco Bell has held the Restaurant Social Media Index’s No. 1 spot on our Overall Top 250 list. The Live Mas brand unseated McDonald’s in Q1 2013. This quarter, however, several brands — including the No. 1 — have shifted. Chipotle took the top spot (up from No. 8 in Q2 2013) for the first time on the Overall Top 250.

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How Brands Are Ranked

For those unfamiliar with the Restaurant Social Media Index, brands are tracked in three primary areas — influence, sentiment and engagement — throughout 17 social platforms. Each category is cross-referenced to a weighted scale and advanced Social Insights algorithm that provides a level playing field for all brands, big or small. Read More