Every restaurant or bar wants to have a unique quirk that separates itself from the competition. When patrons dine out or meet their friends for a cocktail, they want to indulge in an experience, not just a drink or meal.
Middle Branch, a two-tier cocktail bar in Manhattan, is raising the bar in a way that none of its competitors can touch. It comes in the form of whiskey. A barrel of bourbon from Kentucky distillery Heaven Hill, to be exact. The proprietary whiskey has hints of char, smoke, caramel and vanilla blended together. And other cities around the country are now catching on. Read More