How to Make Holiday Promotions Work on Social

The holidays can be a tricky time to get consumers’ attention. With so many restaurant promotions, guests can feel overwhelmed. But social media allows restaurants to target consumers directly, giving operators some control. 


Below are three tips to better position yourself on social media to make your holiday promotions stand out from traditional promotions.

1. Bust through the noise. During the holiday season, many companies promote specific charities, gift baskets or other offers. To separate your restaurant from the crowd, think outside the box with nontraditional media. If you have the budget to do so, invest in Facebook ads, which can help you reach several consumer demographics at once. UrbanSpoon, Yelp, Tumblr, Pinterest and Instagram are other platforms where foodies – especially millennials – are active. The popular and highly targeted sites are ideal for companies that can pay a bit more for advertising.

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