We’ve said it before, and we’ll say it again: When it comes to dining out, oftentimes Millennials want something quick, easy and painless – while getting the best quality for what they're paying for, of course.
This mentality has forced restaurants of all kinds – from fine dining establishments to fast casuals to yogurt shops – to think about how they can speed up the overall consumer experience. Keep in mind, the technologies implemented to do so must also make the consumer experience a seamless one that gives the consumer some control. Otherwise, it will be scarcely used and your ROI will severely decline.
This is why mobile payments can be tricky for brands. Is it worth the investment for an operator? For the early adopting brands, it could be too soon. Only time will tell.
Pinkberry has been the most recent to announce its adoption of mobile payments through its already existing loyalty app, called the pinkcard app. Read More