Is McDonald's Abusing Technology?

As demands increase, so too does restaurant technology to scale operations. This rings true for big brands, and is not above fast food. McDonald's, which recently named its first Chief Digital Officer, is a great example. Most recently, the chain announced its future plans of in-store 3D printers to cater children's Happy Meal toys to their preference.

Foodable WebTV Network |  Photo Credit: AP Photo/Keith Srakocic

Foodable WebTV Network | Photo Credit: AP Photo/Keith Srakocic

While foodservice has become heavy on customization in order to make customer's happy, is this type of tech-savvy going too far? As Business Insider put it, "Whatever happened to 'you get what you get and you don't get upset?"  We can't help but wonder – like the effect that smart phones and the Internet have had – how the eventual adoption of foodservice technology will effect us as a society. Will food culture also become less about connection and more about selfish expectations of immediacy? We certainly hope not.

Read more to get the full scoop of McDonald's future 3-D printed Happy Meal plans.