Market-Level Dining Trends & Habits

Foodable WebTV Network

Foodable WebTV Network

As restaurant marketing starts honing in on more local market-based criteria versus the broader scope, big data has become extremely important. This is nothing new: with the Restaurant Social Media Index, we track more than 53 million U.S. restaurant consumers throughout 17 social platforms in hundreds of thousands of locations. Local data is important when it comes to taking action, especially making improvements, which is why we found Zagat’s recent Dining Trends Survey so interesting – its market to market approach. While it’s survey-based rather than based on organic data like the RSMI, the findings prove that New Yorkers eat out way more than the rest of the country when takeout is included (58% of NYC residents’ lunches and dinners are prepared outside of the home), and across the board, most patrons are willing to wait about 30 minutes for a table (though 48% said they wouldn’t wait any longer). And it’s no surprise that Texans eat out most frequently altogether (Houston tops the list) because the surveyed Texas markets are dishing out the most affordable fare. Read More