Dunkin’ Donuts has certainly impressed us with their social efforts this year. The first-ever TV ad made entirely from Vine? Featuring Twitter fans in TV spots with #MyDunkin? It’s become clear that DD CMO John Costello believes in the future – and power – of social TV. And it seems to be working for the brand. But, as you know, more consumers are now connecting with video in more proactive ways, including outlets like Google+ hangouts. Which is why the “cawfee” brand is now jumping on the opportunity.
In a partnership with Bravo’s Top Chef, Dunkin’ Donuts hosted a Google+ hangout earlier this week, featuring DD Executive Chef Stan Frankenthaler. Read More