Sustainability 2.0: Will QSRs Be Able to Stay Afloat?

Foodable WebTV Network

Foodable WebTV Network

Sustainability within the restaurant industry has certainly taken on a whole new dimension. What began as a narrow standard of "going green" has spread like wildfire, now reaching QSRs. McDonald's has even started implementing sustainability efforts through its espresso, certified by the Rainforest Alliance, and its fish sandwiches, which now include a certification label from the Marine Stewardship Council. 

Sustainability is no longer a bonus, it's almost become an expected business element. But with increased costs to maintain this level of eco-friendliness, will brands be able to scale and stay afloat? Read More