Mobile Strategy: Why Every Restaurant Should Have a Responsive Site

Foodable WebTV Network | Photo Credit: Sweetgreen

Foodable WebTV Network | Photo Credit: Sweetgreen

Your mobile strategy should promote a seamless experience between guests and your company. But what is best for your brand: mobile or responsive sites?

Mobile sites are static websites created specifically for mobile viewing. They are programmed similarly to an app; that is, they are a separate entity from a traditional website.

Responsive sites, on the other hand, are streamlined: They aren’t separate from a company’s traditional website, and they can adapt to various devices without any extra manual work. For example, responsive sites look the same on a smart phone, tablet, laptop or desktop computer.

Washington, D.C.-based Sweetgreen is one company that uses a responsive site. Its desktop, mobile and tablet experience are the same and are properly fit for each device. Read More