Why Brands Must Pay More Attention to User-Generated Content

In the second installation of our 3-part series regarding social media and branding legalities, we welcome Kyle-Beth Hilfer, Attorney at Law, back on the show. In this episode of Turn & Burn, brought to you by the Foodable Network, we discuss user-generated content, which a lot of brands have integrated into their social media and marketing strategies. What is fair use in the social media context? When do you need permission to use consumers’ content and what does this mean for brands? Watch the full episode to find out all that, and more.