In the restaurant industry, one often hears about the importance of going mobile. But many restaurateurs, especially smaller operators, overlook mobile strategy.
National Restaurant Association partner DigitalCoCo offers insight on why mobile strategy is so important. The information comes from its Restaurant Social Media Index, an index of more than 53 million U.S. restaurant consumers and 7,000 brands in 211,000 locations.
- Restaurant customers use mobile devices frequently. According to the Restaurant Social Media Index, 65 percent of location-based traffic on social media comes from restaurants. Read More