Why Brooks Brothers is Opening a Steak Restaurant

Foodable WebTV Network | Photo Credit: Joey Newfield via NYPost

Foodable WebTV Network | Photo Credit: Joey Newfield via NYPost

Within the past few years, the world of culinary has undoubtedly become more accessible and appreciated throughout the mainstream. Food has become a luxury that most choose to indulge in, and the plethora of food news and transparency surrounding it has led this movement. When we're not eating, we're watching food shows. 

It's no wonder then that Brooks Brothers is closing the circle of branding and opening a steakhouse in New York. Yes, you read that correctly: the classic menswear brand is about to bank on a new frontier with steak. How manly. It makes sense though: Brands that will sustain and evolve are those willing to go full lifestyle. Read More