How a Digital Culture Gave Red Mango Ground-Breaking Buzz

Photo Credit: http://hospitalitytechnology.edgl.com/

Photo Credit: http://hospitalitytechnology.edgl.com/

Frozen yogurt is not a new concept. It’s been done before and it’s been done well, so starting a new froyo chain in an already saturated market could have been a risky move. But former investment banker Daniel Kim was used to risk, and waded right in, opening his first Red Mango (www.redmangousa.com) location in 2007 at the age of 30. His youth or former occupation might have been the more notable things about that launch, but now with more than 200 locations nationwide, the meteoric rise of Red Mango to one of the major players — not just in the frozen yogurt space, but in the quick-serve space in general — is what makes his story truly impressive. Read More