AmazonFresh, Amazon's online grocery service, is making moves this week. The company, originally exclusive to Seattle residents, has expanded its service to L.A. and is setting its sights on San Francisco. Could this be the new way to shop for groceries? We've seen companies like this come and go (remember Webvan?), but having fresh food delivered straight to your door fits our busy lifestyles so well that one cannot help but think it will catch on. According to Tech Crunch, Google, eBay, Walmart, and even startups have been experimenting with similar same day delivery services, all looking to tap into consumers’ desire for conveniences on-call with a tap of a button.
But with grocery items, there are a number of hurdles to overcome – perishable grocery inventory has to be stored and transported refrigerated, which is costly. Getting the margins right is key, and it’s something which Amazon has been working on for years. READ MORE