Taco bell is taking great strides in social media again, this time to raise awareness and funds for their Graduate for Mas foundation. The fast food giant's foundation has been working with teens for over twenty years and they hope that by using social media they will attract more teens to the project.
Using the power of Instagram, Taco Bell and it's partner Get Schooled will be reaching out to teens and encouraging them to participate in the "Yearbook Time. Upload Yourself into Times Square". For each photo uploaded Taco Bell will donate $100 to its Graduate for Mas foundation - or up to $1 million. Select teens will also be surprised when they see their name and photo included in world's largest yearbook in Times Square.
In a recent interview with Mobile Marketer, Regina Borda of Taco Bell said, "Working closely with Get Schooled, this initiative not only rewards the tremendous efforts made by students who have joined the Graduate for Más movement, but also gives those students an opportunity to inspire others.” READ MORE