Groupon just got a bit fancier. The daily deal service with a reputation for bargain goods and services has launched a new product called Groupon Reserve, in the hopes of targeting bigger spenders and high-end establishments.
Groupon Reserve will allow users to reserve tables at more than 600 restaurants in ten cities: New York, Boston and San Francisco, to name a few. To be clear, Groupon is still focused on offering its users discounts — the first deals that will appear on Reserve include 40% off meals from a selection of fine restaurants from Savored.com, a restaurant reservations portal it bought in September 2012. The aim, however, is to court consumers who are looking for the “finest things to eat, see, do and buy,” thereby potentially grabbing sales with higher margins. Read More