Starbucks CEO Howard Schultz: 'Profitability is a Shallow Goal'

According to Starbucks head honcho Howard Shultz, profitability is a shallow goal for a business to have. You wouldn't expect to hear that from the CEO of Starbucks, would you? Companies are typically all about the bottom line, something Shultz believes is a mistake.  

In a recent interview, Schultz attributed his company's success to a business model that balances profitability and social consciousness. In 2012, the company sponsored more than 600K hours of community service completed by employees and customers. The brand plans to expand its service commitment to 1 million hours by 2015Read More