With the advent of Twitter, Facebook and the growing number of bloggers and independent newspapers, marketing to consumers has changed a lot in the past few years. It used to be that restaurants would advertise in big newspapers or vie for primetime advertising spots on television. Now, there is a direct line of communication between restaurants and their consumers, and a concentration on more local advertising with independent papers and bloggers.
In a recent panel discussion about restaurant marketing practices, top chef Rick Bayless said:
"Twitter gives me the opportunity to show the complexity of restaurant life and interesting parts of my life. I get more comments from people who will never be able to come to our restaurants but they can get to know me. If they do come to the restaurants, people feel like it’s someone’s home they know. I’m always giving a behind-the-scenes view of what’s going on in the restaurant."