'Meatless Monday' Proves Beneficial for Restaurants

Photo Credit: Nation's Restaurant News

Photo Credit: Nation's Restaurant News

Perhaps you've heard of Meatless Monday: the movement that suggests going vegetarian for one day to help lower the risk of heart disease and cancer. First launched in the U.S. in 2003, the movement has gone global and there are now tens of thousands of schools, restaurants and various foodservice companies that partake in the campaign.

As it turns out, restaurants are benefiting greatly, drawing in new diners and excitement around the idea of going veg for a day. John Fraser, Executive Chef of New York City's Dovetail, says that Meatless Monday has been beneficial for the summer, typically the slow season for restaurants. Read More