Over the years, chefs have come out of hiding from behind the kitchen, making their presence known in more than their plates. Reality shows like Top Chef and Chopped have certainly given these hard workers exposure, even dubbing the well-known ones cheflebrities. But most restaurants aren't connecting the dots when it comes to an establishment's social and digital presence to bank on this exposure. A restaurant's most untapped social media resource is its chef.
With a little help from social media, a good chef can become a mini celebrity, but most importantly, a brand - sharing recipes, creations and ideas with hundreds, maybe thousands of followers a day. It's a win-win situation: they get to promote and show off their craft while the restaurant gets free publicity and an endless supply of content. Read More
Foodable Note: Chefs have become the new social media rock stars in their own right. Next week, we will be announcing which nominees made Social Chef of the Year, a RIZMY Award celebrating the best digital and social rockstars in the foodservice industry. Check out our Turn & Burn episode with Miami Executive Chef Todd Erickson, below.