The Rise of Ethnic Fast Casual Trends

In this episode of Fast Casual Trends, Host Paul Barron Skypes with Geoff Alexander, VP at Lettuce Entertain You Enterprises in Chicago who oversees the infamous steamed Asian buns concept Wow Bao.

Speaking on this past year's uprising ethnic trend seen in the fast casual space, Geoff says the Wow Bao brand connects to American consumers so well because of its noodle and rice dishes, items that most people eat regularly. The brand also has a strong presence on social and has expanded to not only four locations in the area, but a food truck, as well. View the episode below to get the full scoop on one of our favorite Chicago brands.