Social Data Helps Restaurants Determine New Locations

Photo Credit: FastCoLabs.com

Photo Credit: FastCoLabs.com

Big data is providing new opportunities for restaurants. The Restaurant Social Media Index is a prime example: the Index, powered by DigitalCoCo, measures how well a restaurant brand is performing on social media. Such information can help track consumer sentiment as well as give brands insight into consumer trends and demographics.

Another way big data is helping restaurants is where to build new locations, which is what Starbucks plans to do in the near future. Read More