The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.
The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2013: mobile and location-based activity. Read More