Taco Bell has done it again! In preparation for the release of the brand's newest Doritos Locos Tacos flavor, Taco Bell asked YouTubers to create videos around the new menu item - and the response was amazing.
The chain received 65 video submissions, 15 of which they chose to showcase (including this video of the mythical Taco Bell 3D printer). What Taco Bell shows us is that it's not always about the brand - it's about the consumer and how the consumer relates to the brand.
With Taco Bell's reputation for interactive campaigns, including this one, which recently took place in the Canadian market, it's no wonder Taco Bell tops the Restaurant Social Media Index and is nominated for several RIZMY Awards, including Brand of the Year. Read More