How to Tap into Google Plus

Google Plus is quickly becoming an important social platform. In fact, it's the second largest worldwide. Yet despite its rise to what we would consider Facebook or Twitter status, it is virtually ignored by most restaurants, leaving an entire audience potentially unaware of a brand's presence. In this episode of Turn & Burn, Paul Skypes with Michael Elgen, the foremost authority on Google Plus, to discuss how restaurant operators can integrate the platform into their social strategies.