It's typical for large brands to partner with one another to create co-branding opportunities, such as Taco Bell's partnership with Doritos. But with the local food movement gaining ground and the consumer demand for novelty items, we're beginning to see brand partnership at the local level. Take Shake Shack for instance, a notable brand that is teaming up with Dominique Ansel Bakery to create a new Cronut-inspired dessert.
All in all, the movement is not so much about co-branding or even local sourcing, it's about developing relationships within the restaurant and hospitality industry that benefit everyone and foster a good community. Read More