Creating a Lifestyle Brand for the New Age Consumer

When Georgetown friends Jon, Nic and Nate came up with the Sweetgreen concept, they did so in the hopes of creating a place they would want to eat at every day. Focusing on consumer trends like healthy, honest food Sweetgreen has become more than just a fast casual brand; it's a lifestyle. Transparency, branding and the adoption of new technology have added to their success, and the brand's music festival Sweetlife has taken off as an additional way to create relationships with their consumers. Watch the full episode as Paul sits down with Nic to discuss all things Sweetgreen.