Menu Trends: Keeping Up with Consumer Expectations

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With social media and the Internet, consumers now have more of a voice to choose and compare restaurants and menus, demanding a certain degree of transparency as well as heightening competition to keep up with and meet consumer demands. 

With that being said, being mindful of menu trends is more important than ever. According to Nancy Kruse, president and restaurant industry analyst at The Kruse Company, "The bar is constantly being raised in terms of customer expectations and all of you have to be on top of your games." There are certain menu 'must haves' that restaurants must deliver in order to stay relevant in the game. Read More