Turn & Burn: Mobile Millennials [VIDEO]

One brand absolutely rocking it on social is Firehouse Subs. Coming in at No. 17 on the Restaurant Social Media Index Overall Top 250, the brand was just recently nominated for a RIZMY Mobile Brand of the Year Award and even produced the first crowd-sourced WebTV movie for the restaurant business. 

In this episode of Turn & Burn, Paul Barron chats with Melissa Simpson and Matt Olsen of Firehouse Subs about their mobile engagement strategies and practices, specifically dealing with millennials and the new mobile generation.