Creating a Lifestyle Brand for the New Age Consumer

Fast casual restaurant Sweetgreen is more than just a product, it's a lifestyle.  When good friends Nic, Nate and Jon came up with the idea for Sweetgreen they did so with the intent of creating a place they would want to eat at every day. Focusing on healthy, honest food, the salad segment brand uses transparency, branding and ahead-of-the-curve technology to connect to consumers on a deeper level. Watch the full episode as Paul sits down with Nic to get a better idea of the Sweetlife.