Meet Wild Peeta: The Dubai Restaurant Powered by Social Media

Photo Credit: PSFK.com

Photo Credit: PSFK.com

Run by two brothers, Peyman and Mohamed Parham Al Awadi, Bubai-based Wild Peeta has been in business since 2009. What's so special about Wild Peeta isn't their use of locally sourced ingredients nor their popularization of the middle-eastern classic, Shawarma. It's their use of social media as the sole means of marketing. The use of social media by restaurants worldwide is up 77% from last year, which means most brands are just beginning to understand the marketing power behind Twitter, Facebook, etc. Wild Peeta has been an early adopter. Read More