Hilton Midtown Enters the Fast Casual Segment

Photo Credit: The Daily Meal

Photo Credit: The Daily Meal

Earlier this week, New York's Hilton Midtown announced the opening of their new fast casual dining concept, Herb N' Kitchen. Keeping up with consumer dining trends, the new concept came into fruition when market research showed that 85% of casual diners visit fast casuals once a month or more.

According to the press release, Herb N' Kitchen "infuses fresh, local gourmet food into an upscale restaurant and convenient culinary market." The renewed dining concept keeps with the trend of hotel brands doing more on the dining scene to engage with a variety of customers. Read More