When Yelp first came on the scene, restaurants were terrified: one bad customer review could potentially prevent other customers from even entering the restaurant. It certainly forced businesses to rethink their customer service tactics - at least, that was the idea.
A new study, conducted by Harvard Business School, has found that 16% of Yelp reviews within the Boston restaurant scene are fake. What's even more astonishing is that most of the fraudulent reviews are from restaurants hoping to tarnish competitors' reputations or bolster their own. Read More