Innovation isn't always about having the best idea - sometimes it means taking an already existing idea and improving on it. Sebastian's Cafe, a small Boston restaurant chain, is living proof.
Restaurant loyalty programs involving the old punchcard or swipe methods are becoming outdated as consumers adopt a more tech-savvy lifestyle. Most brands implement branded apps once they've become widespread. Small brands like Sebastian's Cafe have much to benefit by incorporating mobile into their strategy at such an early stage. Read More