Dunkin' Donuts to Debut First TV Ad Made Entirely From Vine

Photo Credit: AdWeek.com

Photo Credit: AdWeek.com

Brands are quickly becoming media companies in their own right, and tonight we'll witness one of the first socially integrated television advertisements. This evening, during the Monday Night Football pre-game show on ESPN, Dunkin' Donuts will feature a TV ad made entirely from a single Vine.

Using social media to their advantage, Dunkin' hopes the trendy ad will engage with viewers on a whole new level. "Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows...," said Scott Hudler, VP of Global Consumer Engagement. Read More