Brands are quickly becoming media companies in their own right, and tonight we'll witness one of the first socially integrated television advertisements. This evening, during the Monday Night Football pre-game show on ESPN, Dunkin' Donuts will feature a TV ad made entirely from a single Vine.
Using social media to their advantage, Dunkin' hopes the trendy ad will engage with viewers on a whole new level. "Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows...," said Scott Hudler, VP of Global Consumer Engagement. Read More