Turn & Burn: Building Brand Identity [VIDEO]

 Restaurants continue to build brand identity through various digital platforms, a perfect example being Salsarita's Fresh Cantina. Join  Paul as he Skypes with Crissy Lavery of Salsarita's to discuss the brand's utilization of various social platforms, including both Instagram and Vine. Crissy gives us firsthand insight into how brands are using these creative social playgrounds to reach consumers, and how real-time response plays into customer loyalty.