As consumers, we often look at mobile and technology in the restaurant landscape according to what is (emerging of tablets! touchscreen ordering kiosks!) and what has been (not much to report on here), but in order to grow and stay ahead of the curve, connecting the dots to what will be is essential.
According to Noah Glass, CEO of mobile ordering technology OLO, drive-thru orders boast a 90% accuracy rate at best, with many falling extremely short of that. And consumers usually don’t find this out until they get home (sound familiar?). To this, Glass envisions a future of replacing muffled intercoms with mobile ordering systems, customized and provided directly by the guest, which would send a direct order to the POS and to the kitchen – kind of like some in-store is doing now, but for to-go orders. This is just one of the few facets of a dining experience that mobile technology could potentially take over. Read More