Toast: San Francisco's Latest Artisanal Food Craze?

Photo Credit: Pacific Standard Magazine

Photo Credit: Pacific Standard Magazine

What makes a dish, a drink, or an ingredient so viral in the culinary landscape we live in today? Does one set out to create a trendy new fixation for menus to gobble up or, like true art, does consumer sentiment paired with social media megaphones create the hype once discovered? Probably a bit of both.

As foodie culture has become more mainstream, sometimes the thing we crave is simplicity. This can be reflected in locally sourced ingredients one may find on a menu that, when reading the ingredient list, you’re able to count on your fingers. But oftentimes the most connected dishes marry simplicity with comfort. In a recent article in the Pacific Standard, we couldn’t help but be taken by the alleged latest artisanal food craze in San Francisco: toast. Read More